The “Funding Stack” Playbook: How to Maximize Free Money for Your Business

💡What’s the #1 funding mistake that entrepreneurs in Atlantic Canada make?

Most entrepreneurs ask, “Can I get a grant?” 

The better question is: “How do I assemble the best mix of funding sources to cover my immediate project – and more projects in the future?” 

This playbook introduces three habits that compound results:

Video Walkthrough: The Funding Stack Playbook

Let’s dive into each one:

Habit #1: Stack Your Funding 📚

Key Concept: Stacking means combining different types of funding (grants, wage subsidies, rebates, tax credits, loans) and multiple programs to cover distinct cost lines of the same project—without double‑dipping.

By stacking funding programs it’s possible to cover 100% of a project’s cost (!)

How to Do It:

1. Define your project: Scope, timeline, budget, outcomes
2. Break costs by category: Hiring, equipment, R&D, training, marketing, etc.
3. Match each cost to the best funding type. Examples:
   • Hiring → wage subsidy
   • R&D → tax credit
   • Efficiency upgrades → rebate
4. Check program rules: Check requirements, eligible costs, etc.
5. Plan your applications and bridge any delays with short‑term, low‑cost credit if needed
6. Sequence applications by deadline/lead time; apply before spending when required

Example: Nova Scotia Construction Company Needs Software  🧪

Background: 

• A small Nova Scotia construction company wants to buy software for job site scheduling & reporting
• Instead of buying off‑the‑shelf software, the firm uses funding programs to hire a computer science student to create custom software from scratch
• Because creating new software is considered “experimental” they further reduce costs by applying for R&D tax credits

Sample Programs to Fund Software for Nova Scotia Construction Company

Result: 

• ~$48,000 free money to cover cost of custom software development
• Software is an asset that the company keeps and uses to generate revenue

Habit #2: Go “Cheapest Capital First”💰

Key Concept: Grants are just the beginning – stack funding by “cheapest capital first”. Your goal is to minimize blended cost of capital across the whole stack.

How to Do It: Start at the top, capture what you can quickly, then keep moving down until your project gap is closed. Track the blended (all‑in) cost, not just the headline rate of any one product.

The Cheapest‑Capital Stack (In Order)

Habit #3: Funding = Second Income Stream 🔁

Key Concept: Funding shouldn’t be “one‑and‑done.” Treat funding programs as recurring revenue that complements sales.

How to Do It: Build a “Funding Calendar”

1. Plan the year ahead. Write down the projects, new hires, and big purchases you expect to make. Then make a rough list of which funding programs could help with each one.
2. Create your “funding calendar”. Note all important application deadlines, program intake dates, and tax credit filing dates so nothing is missed.
3. Prepare your paperwork once. Create simple templates you can reuse for applications: project summaries, budgets, letters of support, job postings, timesheets.
4. Check for updates regularly. Once a month, look for new or changed programs. Every three months, review what funding you applied for, what you received, what you missed.
5. Put savings back into your business. Use the money freed up by funding to invest in growth—whether that’s research, marketing, or training—and then repeat the process.

Sample Quarterly Funding Planner

Key Takeaways

Most entrepreneurs in Atlantic Canada are leaving thousands of dollars on the table by taking a “one-and-done” approach to business funding. Instead, they should take a “funding stack” mindset to maximize their funding. They can do so by adopting these three funding habits: